This campaign was created for a Serbian independent brand: Keebo, with Belgrade’s eclectic urban landscape serving as both backdrop and inspiration.

 

Belgrade is always chaotic.

It is stubborn, erratic, rude.

It exists somewhere in between - sometimes grey sometimes full of colour,  independent, overbearing, sarcastic, in your face.

 

Shot in April, this project serves as a love letter to the Serbian capitol capturing the city's transitional energy. This series explores a presence in an urban space, following the heroine that is trying to navigate the ever-changing mood of the city - one that is messy, expressive, unpredictable and distincly Belgrade.